Designed to give your Apple Watch a modern, rugged look for daily wear or on your next adventure. Rugged Strap is constructed from FKM, a soft yet strong fluoroelastomer that combines all-day comfort with lasting durability. Custom-designed, injection-molded stainless steel hardware provides a secure fit and unique style.
FKM fluoroelastomer rubber
Breathable ribbed design
Custom stainless steel lugs and buckle
Designed for Apple Watch Series 6, SE, and all previous versions of Apple Watch
FKM is a high-performance fluoroelastomer used in demanding applications in the automotive and pharmaceutical industries. We chose FKM for its light weight and flexibility, allowing us to create an uncompromising modern design.
Unlike low-grade rubbers, FKM will not sustain damage from high temperatures, exposure to sunlight, or chemicals. FKM is also resistant to oils, allowing it to easily wipe clean after any adventure.
Every Detail Matters
We carefully designed Rugged Strap's ribbed interior and micro-textured surface for all-day comfort. Contours on each end allow the strap to naturally curve around your wrist for a comfortable fit, and molded loops securely hold the end of the strap in place.
Stainless Steel Buckle & Lugs
Each strap is fitted with our custom designed, metal injection molded (MIM) buckle and lugs. High tolerance fit and sharp details are created with this industry leading marine grade 316 stainless steel. Choose between either Silver or Black hardware to fit your Apple Watch.